Coolest Strong

We knew the Coolest was designed and engineered to take a lot of abuse, but we had not imagined that one day, the Coolest would be helpful in the event of a car crash!  We are so happy to hear that the Barry family in Florida are all doing well after a nasty rear end car crash this past weekend.  Check out this email from them describing what happened: “Last Saturday we were rear ended while stopped at a red light in Jacksonville, Florida. What was supposed to have been a day at the beach kayaking and picnicing ended abruptly less than a mile from our home. We had 7 people in the van (2 adults and 5 children). Impact and the minutes that followed were the scariest of my life. The vehicle that hit us was traveling about 45 mph and did not even touch the brakes. Just plowed right into the back of us. Screaming kids, shattered glass everywhere and pure chaos. Seeing all of the kids alert and moving was such a relief.

Our minivan is totaled. :( We could not open the back hatch until days later at the tow yard. Look at our Coolest Cooler!!! It appears to have absorbed some of the impact possibly helping protect our three children in the back row. We were one of the original Coolest Cooler Kickstarter Backers. Lifelong Coolest Cooler Fans!”

We are so proud that the Coolest was able to bear some of the brunt of the impact and are just relieved to hear that everyone is safe and well!  Whether you have longstanding travel plans, a last minute road trip in mind, or are just heading to the beach this summer, we want to remind everyone to drive safely and enjoy the trip. Safe travels everyone.Screen Shot 2016-05-19 at 2.23.05 PM

 

Group-Shot

Grateful for your support and patience

We know a lot of our Kickstarter backers are frustrated and we want to apologize for the delay in getting out the Coolest coolers as early as we had hoped. We are incredibly thankful for our supporters and would never have been able to create the Coolest without them. We will be getting every remaining backer their cooler reward and are truly sorry that it is taking far longer than we anticipated.

When you do a Kickstarter campaign, you plan for success and we did a great deal of research before launching. However, we are a small business with a small team and have been challenged by unforeseen logistical issues that created this delay. These issues included the overwhelming demand for our product, compounded by technological challenges with our order management system and a strike at the battery motor manufacturer. We are working quickly to resolve these issues and have already begun shipping product as we’re able.

The idea of Kickstarter is to support creatives and entrepreneurs and make their ideas a reality (if you’re curious, you can read more about this here (http://kck.st/1u8T9Fo). Backers made the Coolest cooler a reality – the reviews on the product have been extremely positive. It is taking much longer than anticipated to manufacture and ship and we are working quickly to make improvements. Our current timeline is to have all backer cooler rewards shipped out by Spring 2016.

We also know that many of you are frustrated that the coolers are available on Amazon Launchpad. This was not at all the timing we intended. We committed to Amazon this summer and had an obligation for delivery to them before the production issues arose. We realize the delay in the reward coolers is incredibly frustrating, but rest assured our backers will still be receiving their coolers in return for an investment that is far below the retail purchase price.

Again, we wouldn’t be here without our backers and we are so grateful for their support. On behalf of the whole team here at Coolest, we are very sorry for the frustration this has caused.  Please do reach out to us at . We will also be posting frequent progress both here and on the Countdown blog to keep everyone updated.

Thank you for your support and patience as we work through this.

Always room for improvement…

Some folks have been wondering how the production quality is holding up, and I’m proud to say all the energy and time we spent testing and abusing the Coolest appears to be paying off!

We strive for 100% perfection all the time, but whenever something gets manufactured there will be some (hopefully small) number of defects that escape the factory.  These can be simple things like the wrong color knife was put in Coolest, or the drain plug wasn’t quite tightened all the way.

They can also be bigger issues like one of the battery cells had too high of an internal resistance, which basically means that it can’t be charged or used to power the Coolest.

The process for trouble shooting these issues is terrifying, mostly because when a person opens up their Coolest and discovers something isn’t quite right, we initially don’t know if it’s a sporadic problem affecting just a few units, or an endemic issue that somehow made it past all our Q&A process.  The big scare is that even if we address an issue the very next day within the factory, we already have three weeks of inventory making it’s way across the water.

Luckily we’ve only had a few sporadic issues, and even those have been relatively easy fixes.  So far our defect rate is about 1.5% with significant room for improvement in the next few weeks.

When we point out something to the factory, like how a small clip used to secure the drive pulley is occasionally misaligned which causes the motor to spin but not the blender drive shaft, they fix it.  In this case we had a solution in place within 48 hours and it’s now part of the line inspection process.

Unfortunately we have to wait for the new and improved solution to make it through the shipping process.

Here’s the breakdown as we’ve seen it so far, and what we’ve done:

  • .79% Battery/Charger (Increased testing before leaving battery factory and again on the production line)
  • .25% Blender Pulley: (Added spacer and visual inspection in the line)
  • .08% Speaker: (Shared with speaker manufacturer to improve)
  • .06% Wheels: (Looks like some of the early units the cap nut that holds the wheels on wasn’t firmly seated. Shared with the factory to improve)
  • .08% Loose drain plug: (Spot checks upon receiving Coolest body)
  • <.01% Crushed by Semi (Mourned it’s passing by pouring a little of our Vodkarita on the ground)

If you are lucky enough to have already had your Coolest delivered, but unlucky enough to have a unit with one of these issues, please just shoot us an email to [email protected] and we’ll make you whole.

…Also, don’t leave your Coolest behind a semi as we haven’t come up with a fix for that yet.

New Coolest colors are HERE!

You asked for colors and we heard you! Two rounds of voting later and we’re happy to announce the arrival of two new members to the Coolest family….

Margarita and Blue Moon will join Coolest Orange as the three Kickstarter colors for the Coolest. Thanks so much for helping us decide!

After the campaign ends we’ll send you a survey and you can tell us which color you want, and where you want your Coolest(s) shipped.

THANKS again for helping spread the word and for believing in this project.

11 more days to go!

Coolest color results

4th

3 days and counting…

Only 3 more days until the COOLEST Cooler goes live on Kickstarter this Tuesday the 8th!

Woohooooo!!!

If you want to see the Coolest get made here are the #1 and #2 things
you can do to help this Kickstarter campaign be successful:

#1.  Visit the site on the the first day and back the project at any level
that works for you

#2.  Share the campaign page on social media

See, I’ve learned that a Kickstarter launch is kind of like rolling a
snowball down a hill… the bigger you can start, the faster and bigger a
campaign will usually finish.

If we can get lots of visitors to the page Kickstarter will show it more
prominently on their site. We’ll get more backers, more media attention
and lock in the campaign success that much easier.

Plus, if I fund early I can move forward with some of the production
tasks ASAP and get your COOLEST to you even quicker.

I hope you had an amazing 4th of July yesterday, but just imagine how
much more fun next years will be when you have your Coolest!

Here’s how I used my COOLEST on the 4th:

1.  Blended probably 8-10 batches of Vodkaritas on the 4th (not just for
me!) Blender battery still going strong

blender_sm

2. Topped off my dying phone with the USB charger

usb_2_sm

3. Found one last can of Limeade using the lid light

lid-light_sm

4. Had a great time outside with friends and family

4th_sm

5. Carried FIVE beach chairs home with the tie-down bungee

Hope to see you this Tuesday on the launch and thanks again for all your support!!

Cheers,

-Ryan

 

Cooler Basics : 5 Tips for Packing a Trip-Worthy Cooler

School is OUT, and many of us parents are looking like this right now:

GIF_Screaming

Endless days of entertainment ahead, right?

The best solution to surviving the summer holidays is to get out of the house and on the road! But what’s a road trip without food along the way? Whether you plan to pitch your tent in the woods or ride the waves on your boat, you’re going to need a cooler to keep your snacks cold and your family happy.

Here are a few tips and tricks to get your cooler packed properly and ensure you don’t arrive at your holiday spot with a puddle of water and rotten potato salad:

CHOOSE WISELY

We here at ‘Coolest’ HQ are naturally biased towards our own cooler, but that’s because it offers a thick-sided, hard-topped exterior that really goes the distance. Soft coolers don’t, as a rule, insulate as well as hard-sided coolers, so you won’t get as far with a soft cooler before your ice starts to melt. If you just need a lunch for the office, then a soft cooler bag is great. But for the long, dog days of summer, make sure you upgrade to a heavy-duty insulated model.

CHILL IT OUT

Whatever you’re packing, put it in the fridge first. Don’t pack the sodas or beer bottles directly from your pantry into the cooler – instead, pre-chill them overnight in the fridge so they’re already cold in the morning before you pack. Similarly, put a few ice cubes inside your cooler for an hour or so before you load it up. Cold items will help your ice last longer, rather than melting to cool down room temperature drinks.

FIRST IN – LAST OUT

Pack the food you’re going to use first or most often at the top of the cooler. This serves two purposes – it keeps you from digging around the cooler for light snacks, and it also ensures that the late-night dinner food like meats and cheeses stay as close to the ice as possible. Use sealed plastic containers or zip-closure bags to keep your food dry. So juice boxes, grapes and en-route sandwiches go at the top…. chicken and steak for that evening’s barbeque go at the bottom.

ICE AT THE TOP 

Don’t put ice in the cooler and then try to settle the food around it. Remember your high-school science lessons that taught us how cold air travels downward? Pack your goodies in first, then cover it all with ice on the top for maximum effectiveness. And blocks of ice win the longevity race over ice cubes or crushed ice. If you can’t fit an entire block of ice over your cooler contents, you can freeze some of your drinking water in plastic bottles and use that in place of one giant block.

SEPARATE IT OUT

We all love a one-stop solution to getting outdoors, but even the ‘Coolest’ has a limit to available space. You’ll get more space in your cooler for cold items if you store nonperishables like bread, crackers and spices in a separate container. Nobody needs ice-cold trail mix along the road, so give yourself room for an extra T-bone by keeping the trail mix in your backpack or picnic basket.

For full information about food safety outdoors, check out the USDA’s website here.

Are you ready to put these tips to use with a ‘Coolest’ cooler of your own?! Our Kickstarter campaign launches Tuesday, July 8 – be one of the first backers for incredible discounts!

park_700

Coolest Completed!

Woohooo!  The Coolest is finally put together and after spending the last week or so putting this baby through the paces and shooting video and I couldn’t be happier with the result.

It blends better.  It rolls better. The music is louder and wow does it turn heads!

As soon as I started working with the industrial design team earlier this year I took every opportunity to pack even more cool features into the Coolest.  I’ll share more of them with you over the next 14 days before the Kickstarter campaign re-launches, but here’s one I’m pretty excited about.

Built In Storage:

Certain gear is key for any outing and among the most essential are plates and a sharp knife. The Coolest lid is designed to store multiple full size reusable plates that can also be used as a cutting board.  And right beside that is handy rustproof ceramic knife to tackle those sliced limes or any of a hundred other picnic uses.

 Let me know what you think of the new COOLEST and the brand new storage feature on our Facebook page https://www.facebook.com/coolest.  Help us build our momentum as we count down to launch!

Thanks,

-Ryan

 

park_700

Coolest Completed!

Woohooo!  The Coolest is finally put together and after spending the last week or so putting this baby through the paces and shooting video and I couldn’t be happier with the result.

It blends better.  It rolls better. The music is louder and wow does it turn heads!

As soon as I started working with the industrial design team earlier this year I took every opportunity to pack even more cool features into the Coolest.  I’ll share more of them with you over the next 14 days before the Kickstarter campaign re-launches, but here’s one I’m pretty excited about.

Built In Storage:

Certain gear is key for any outing and among the most essential are plates and a sharp knife. The Coolest lid is designed to store multiple full size reusable plates that can also be used as a cutting board.  And right beside that is handy rustproof ceramic knife to tackle those sliced limes or any of a hundred other picnic uses.

 Let me know what you think of the new COOLEST and the brand new storage feature on our Facebook page https://www.facebook.com/coolest  Help us build our momentum as we count down to launch!

Thanks,

-Ryan